TILD Second Edition Pop Up Melbourne 25
After learning just how much goes into running a pop-up last year, this time around we set out to make our second edition even bigger and better, and wow, what a weekend it was. We started planning back in June, determined to create something special. Our goal: bring products directly to our community that dropped exclusively at the pop-up. We launched over ten new products as well as restocking some of our older styles that we know our customers love. We found the perfect space at XFLOS / flowerclub — a location that already felt like us. All we had to do was add our clothes and a few TILD touches to make the setup unreal. On Friday night, we kicked things off with a friends of the brand evening, drinks courtesy of Melbourne-based Zonzo Estate Yarra Valley and Wonki. We both wanted every element of the pop-up to feel considered, right down to the tiniest details, from custom TILD pizza boxes, TILD lighters and a live airbrushing collaboration with local Melbourne artist Louis Howcroft, creating one-off cap designs right there in the moment. As an ecommerce brand, it’s always a pinch-us moment to meet our community in real life. Seeing familiar names, hearing your feedback, and seeing your beautiful faces in real life, that’s something we don’t get to experience often, and it truly meant the world to us. Thank you to everyone who came through to support, and made our second TILD pop-up one to remember. We’re already thinking about what’s next. Tills and Luce xx
